White Label
Ready-made products shipped under your brand with minimal changes — fastest route to market for new sellers.
Private Label & White Label Toys — Low MOQ OEM Manufacturing
Launch your own toy brand with LuckeeART's private label and white label OEM program. From concept and sculpt to tooling, packaging, and safety docs — we build plush, blind boxes, and vinyl figures under your label, with low-MOQ options for new brands.
Models
Private Label vs White Label
Private Label
We adapt design, materials, and packaging to your spec, so the product is distinctively yours.
Full OEM Development
From original character sculpt to mass production, built around your brief and brand identity.
Low-MOQ Programs
Select lines support low minimums so you can validate demand before scaling production.
What you can customize
Build Under Your Own Brand
Sculpt & Character
Original or adapted character design across plush, vinyl, and blind-box formats.
Materials & Finishes
Fabric, stuffing, vinyl grade, flocking, and colorways matched to your brand.
Packaging & Labeling
Hang tags, boxes, barcodes, and compliance marks ready to list in your market.
Assortment Design
Blind-box ratio planning and series composition tuned to your channel.
Categories
Private Label Toy Categories
Private Label Plush Toys
Custom plush and pendants produced to your design with soft-toy safety compliance.
White Label Blind Boxes
Sealed mystery-box programs under your brand, with configurable case ratios.
Private Label Vinyl Figures
Rotocast and injection vinyl art figures developed under your label.
Keychain & Bag Charms
Compact private label accessories with clasp hardware and custom cards.
Compliance
Safe to Sell Under Your Brand
Private label lines are produced to the standards your market requires. Test reports are available for EN 71 (EU), ASTM F963 and CPSIA (US), and GB 6675 (China) as applicable, so your branded products clear marketplace and retail compliance.
FAQ
Frequently Asked Questions
What is the difference between private label and white label toys?
White label means a ready-made product sold under your brand with minimal changes. Private label means we develop or adapt the design, materials, and packaging to your specifications. Both let you sell under your own brand rather than the factory's.
What is your minimum order quantity for private label toys?
MOQ depends on the format and level of customization. We support low-MOQ programs for select plush and blind-box lines so new brands can validate demand before scaling. Share your product idea and we will confirm the applicable minimum.
What customization can I do under my own brand?
Sculpt and character design, materials and finishes, colorways, hang tags, boxes, and barcode labeling. We manage tooling and production so the finished product ships ready to list under your brand.
Do you provide safety documentation for private label products?
Yes. Private label lines are produced to the standards your market requires, with test reports available for EN 71 (EU), ASTM F963 / CPSIA (US), and GB 6675 (China) as applicable.
How long does a private label toy program take?
Timing depends on whether we adapt an existing design or develop from scratch. Sampling, tooling, and first production each add steps; we give you a timeline after reviewing your brief.
Turn Your Idea Into a Brand
Send us your product brief — category, design direction, quantity, and market. We return a feasibility check, timeline, and quotation for your private label program.